Analysis of easyJet advertising
We decided to analyse the promotion campaign of 2013 called “This is Generation “which represents well their strategy.
The largest publicity offensive did by easyJet highlight, by a superposition system, the diversity of the passengers and the reasons that lead them to take their flight.
VCCP, the communication agency, which launched this multi-media advertising campaign, celebrates, as we said, the diversity of easyJet’s passengers from families travelling on holiday to easyJet’s growing number of savvy business travelers. The campaign is running in 10 countries across Europe.
easyJet’s low prices and expanding network of destinations heralded the democratization of air travel which has meant everyone is able to do more of the things they love – whether it be exploring new holiday experiences, new business opportunities or visiting friends and family.
easyJet is packing in passengers like there’s no tomorrow, in stark contrast to its unloved rival Ryanair.
And it’s not possible to imagine Ryanair, which hates advertising anyway, essaying a ‘Ryanair generation’. It’s not a club you particularly want to be a member of even though you probably are.
Analysis of Ryanair advertising
We all know that Ryanair is not really involved in its promotion. It’s rare to find advertising on the web except in is online website.
But in April 2014, Ryanair launched its first pan-European brand advertising campaign in the UK, Spain, Italy and Ireland. The campaign is across TV, digital, social, press and outdoor media and will run for a couple of weeks.
The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance and the improved Ryanair website (launched last week), which allows customers to book flights in just 5 clicks (down from 17 previously).
Easyjet & Ryanair 